Natural Mascaras by Pure Anada

#1 Best Seller
in Best Sellers
Ads volume and lengthens lashes - Water-Resistant - Vegan

A best-seller and proven winner, this natural mascara will not disappoint you! If volume and length is what you are looking for, then this mascara is the one you need to try. Best of all, it does not contain any parabens, mercury or gluten.

Made without:
  • Parabens
  • Mercury
  • Gluten
Colours: Black and Brown

How to Use: Apply to the eyelashes by starting as close to the eye as possible and gently pulling through the lashes. Allow to dry and apply another coat if desired. Pure Anada Mascara is great for layering. To remove we recommend using a gentle oil based cleanser.
  • Water
  • Olive Fruit Oil
  • Rice Bran Wax
  • Candelilla Wax
  • Cetyl Alcohol
  • Coernica Carnauba Wax
  • Stearic Acid
  • Iron Oxide
  • Vegetable Glycerin
  • Acacia Gum
  • Phenoxyethanol
  • Aminomethyl Popandiol

Made by Pure Anada, in Morden, Manitoba.

Frequently Asked Questions:

 -Is this mascara suitable for sensitive eyes?

Absolutely! Pure Anada natural mascara is specifically PH balanced for eyes, which means that it will not burn and/or your eyes won’t sting. During trial studies, no one experienced any stinging or burning. One of the main reason why Pure Anada’s natural mascara is so different than other products available on the market.

 - How often do I need to replace Pure Anada natural mascara?
Like with any other mascara on the market, you should replace it every 3 months. This is due to the fact that with regular use, bacteria that is transferred to the brush will begin to contaminate the mascara in the tube. Using a vial of mascara for a prolonged period of time may increase your risk of you acquiring an infection. Please remember to not share your mascara with anyone. If after a period of time you develop sudden irritation that you didn't have when you first started using it, then it may be time to replace the tube of mascara.

 - I want fuller, thicker and longer lashes, will Pure Anada help me achieve that look?
 Oh Yes! Pure Anada’s natural mascara is known for giving lashes incredible volume. In fact, most women who tried it, agree that Pure Anada Natural Mascara was even more effective at generating volume than other commercially available mascara brands. 

- Will Pure Anada’s Natural Mascara stay on my lashes all day? 
This is another way in which Pure Anada’s natural mascara shines! Yes, this mascara will deliver results and will stay on your lashes. You will need to use a gentle oil-based eye makeup remover. 

- I only use cruelty-free and vegan products, can I use this mascara?
 Absulutely! Pure Anada’s natural mascara is made with cruelty-free and vegan ingredients.

- Why is Pure Anada’s natural mascara only 97% natural?
 The mascara contains 2 ingredients (last ones on the list) that are required in order to make this an effective and safe formula. Aminomethyl Popandiol is used as a PH adjuster and Phenoxyethanol is used as preservative. They are considered safe for use in cosmetics. All other ingredients come from our beautiful Mother Nature!

Customer Reviews

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Sandra McClarty

Natural Mascaras by Pure Anada

This mascara is wonderful, doesn't clump and I finally look like I have lashes. My daughter tried it and had no problems with itchy or watery eyes so I have now ordered one for her as well.


Great product

I didn’t have high expectations but was very happy with the mascara. It goes on well, doesn’t clump or smudge and most importantly, doesn’t make my eyes itchy after a couple of hours.

Melissa L.

Applies & Wears Like a Dream

It feels like I'm applying mascara with a feather. The brush feels amazing and the mascara didn't cause any irritation or dryness. It also provided length and volume, and it almost looked like I was wearing false eyelashes

Elly W.

Natural mascara

I really liked the mascara but I wish it was more clump free

Joanne S.

Natural mascara , pure Anada black

This mascara is awesome . I get super long lashes with it and it stays on very well.